10 Iconic Celebrity-Owned Alcohol Brands That Made a Splash

From George Clooney's smooth tequila to Drake's decadent whiskey, these celebrity-owned alcohol brands didn't just cash in on fame — they made a lasting impact. Here are 10 star-owned spirits that actually delivered.

The intersection of Hollywood and high-proof liquor has never been stronger. In recent years, a growing list of celebrities have stepped beyond the spotlight to launch their own alcohol brands — and surprisingly, many of them have found real success.

Rande Gerber and George Clooney at the Casamigos Tequila launch on January 9, 2013, in Las Vegas, Nevada. | Source: Getty Images

Casamigos Tequila – George Clooney

Casamigos Tequila began as a passion project between Clooney, Rande Gerber, and Mike Meldman. However, what started as a tequila made just for friends quickly became a full-fledged business.

Crafted in small batches by a master distiller in Jalisco, Mexico, the ultra-premium spirit earned widespread acclaim for its smooth taste and relaxed ethos — much like Clooney himself.

George Clooney and Rande Gerber at a Casamigos Tequila event in Los Angeles, California, 2020. | Source: Getty Images

Aviation American Gin – Ryan Reynolds

Known for his sharp wit, Reynolds brought that same precision to Aviation American Gin. Distilled with a carefully curated mix of botanicals — including cardamom, coriander, French lavender, juniper, and two kinds of orange peel — the gin delivers a balanced, flavorful profile.

Ryan Reynolds onstage at the "John Candy: I Like Me, an evening with Ryan Reynolds" event on October 5, 2025, in Chicago, Illinois. | Source: Getty Images

Teremana Tequila – Dwayne 'The Rock' Johnson

Johnson's Teremana Tequila is rooted in authenticity and respect for craft. Produced in the Jalisco Highlands, the small-batch tequila is rich in flavor and made with care. Teremana quickly stood out in a crowded market — backed by a global fan base and a shared love of fine tequila.

Dwayne Johnson at the 5th Annual Academy Museum Gala on October 18, 2025, in Los Angeles, California. | Source: Getty Images

Cîroc Vodka – Sean 'Diddy' Combs

Combs made waves in the spirits world with Cîroc, an ultra-premium vodka distilled from French grapes. Unlike traditional grain-based vodkas, Cîroc offers a crisp, smooth finish that stands out.

Sean "Diddy" Combs at a party at Club Love on May 1, 2023, in New York. | Source: Getty Images

818 Tequila – Kendall Jenner

Produced in collaboration with local, family-owned farms, Jenner's 818 Tequila emphasizes sustainability, transparency, and quality ingredients.

From the agaves grown in rich soil to the eco-conscious packaging, 818 reflects a blend of personal passion and environmental awareness — all while delivering a smooth, crowd-pleasing pour.

Brother's Bond Bourbon – Ian Somerhalder and Paul Wesley

Bonded by years spent filming together in the American South, Somerhalder and Wesley turned their shared love of bourbon into Brother's Bond. The duo visited distilleries, tested mash bills, and hand-selected blends to create a bourbon that reflects their friendship and attention to detail.

Paul Wesley and Ian Somerhalder at The Snow Lodge on January 13, 2024, in Aspen, Colorado. | Source: Getty Images

Proper No. Twelve Irish Whiskey – Conor McGregor

McGregor entered the whiskey game with Proper No. Twelve, a spirit crafted to defy convention. After testing nearly one hundred blends, McGregor and his team settled on a smooth, approachable Irish whiskey that reflects both precision and personality.

Conor McGregor during a news conference on August 26, 2017, in Las Vegas, Nevada. | Source: Getty Images

D'USSE Cognac – Jay-Z

Jay-Z’s D'Ussé Cognac is all about elevated taste. Crafted in a 200-year-old French château, the cognac pairs centuries-old tradition with modern elegance. Smooth, rich, and refined, it's a true embodiment of luxury.

Juan Perez, Shawn Costner, and Jay Z at the Magna Carter tour after-party hosted by Jay Z and D'USSE Cognac on December 13, 2013, in Las Vegas, Nevada. | Source: Getty Images

Virginia Black American Whiskey – Drake

Drake at the pre-Launch of Virginia Black Decadent American Whiskey on April 12, 2016, in Toronto, Canada. | Source: Getty Images

Wild Turkey Longbranch Bourbon – Mathew McConaughey

Longbranch Bourbon brings a Texas twist to Kentucky tradition. Co-created by Matthew McConaughey, the small-batch bourbon is refined using Texas mesquite and American oak charcoals. The result is a smoky-sweet, exceptionally smooth pour.

Matthew McConaughey on the grid during the F1 Grand Prix of United States on October 19, 2025, in Austin, Texas. | Source: Getty Images

From tequila to cognac, these celebrity-owned alcohol brands have done more than just ride on star power — they've carved out space in a competitive industry through quality, craft, and personal passion.