8 Celebrities You Didn’t Know Had Their Own Wellness and Beauty Brands

Celebrity beauty brands are everywhere. But these celebrity wellness and beauty brands didn't just chase trends — they were born from personal stories.

From Serena Williams's performance-driven makeup line to Naomi Watts's menopause-focused skin care and Jennifer Aniston's personal take on hair care, these stars are building businesses shaped by real-life experiences, thoughtful formulas, and a deeper understanding of what's missing from the mainstream.

Jennifer Aniston at "The Morning Show" season 4 premiere on September 9, 2025, in New York. | Source: Getty Images

Serena Williams – WYN Beauty

Long before stepping away from the court, Williams was laying the groundwork for a different kind of legacy. After six years in development, her brand WYN Beauty made its official debut in April 2024.

Designed for active wear and everyday confidence, the line emphasizes clean formulas, bold color, and skin-first performance. WYN Beauty was also created with inclusivity at its core.

The products were developed with deeper skin tones as the foundation — not an afterthought — resulting in a range that offers something for everyone. Its makeup meant to move, just like the champion who created it.

Jennifer Aniston – LolaVie

Few hairstyles have had as much cultural impact as Aniston's. So when she launched her own hair-care brand in 2021, it felt like a natural extension of her influence.

LolaVie focuses on practical, ingredient-conscious essentials — including shampoo, conditioner, leave-in treatments, and styling products — all inspired by the actress's personal routine. The brand brings a minimalist approach to hair care, built around simplicity, performance, and everyday results.

Scarlett Johansson – The Outset

Johansson knew the industry was already saturated with celebrity skin-care lines. But for her, launching The Outset in 2022 wasn't about trend — it was about personal history. After years of struggling with acne, she sought a gentle, effective routine that put skin health first.

The result was a tightly edited line built on simplicity. Fragrance-free and minimal by design, The Outset offers products like an antioxidant cleanser, a firming serum, and a hydrating eye cream — all formulated to support the skin without overwhelming it.

Courteney Cox – Homecourt

Cox took the idea of self-care and flipped it on its head — or rather, brought it home. With Homecourt, she extended the concept of beauty beyond the mirror, turning everyday household essentials into what she calls "beauty products for the home."

Launched with surface cleaners and dish soap, the brand later expanded to hand washes and room sprays. Homecourt is rooted in the belief that caring for one's space is as important as caring for oneself.

Idris & Sabrina Elba – S'Able Labs

Created by Idris and Sabrina Elba, S'Able Labs began as a pandemic project rooted in connection. With more time at home, the couple developed a shared skin-care ritual that soon evolved into a brand.

Launched as a streamlined three-step routine, S'Able Labs includes a cleanser made with Somali quasil, a black seed toner, and a moisturizer enriched with Ghanaian shea butter. The line is a reflection of their heritage and their philosophy — simple, intentional, and built on community and care.

Naomi Watts – Stripes

Watts entered the beauty space with a mission rooted in experience. After going through early menopause herself, she noticed a lack of support and conversation around the topic — especially in the wellness industry.

That gap led to the launch of Stripes, a brand centered on helping women navigate this stage of life with confidence. From a hydrating vaginal gel to full-body care, the product line addresses both comfort and hormonal shifts.

Alicia Keys – Keys Soulcare

Keys built her brand on the belief that wellness goes deeper than skin. Having faced intense pressure early in her music career — and long-standing skin struggles as a result — she found healing through a more holistic approach.

Tracee Ellis Ross – Pattern Beauty

Ross's approach to beauty is rooted in identity — hers, and that of the broader community she champions. With Pattern Beauty, she created a brand that celebrates natural texture while also honoring individuality, culture, and joy.

Focused on curly, coily, and tight-textured hair, the line includes shampoos, conditioners, and stylers made specifically for underserved hair types. Pattern is proudly Black-owned and founded, with messaging that goes beyond products to spotlight the richness of Black beauty in all its forms.

From skin care and hair care to home care and wellness, these celebrities have taken personal experiences and turned them into purposeful brands.

Whether driven by cultural heritage, health journeys, or a desire for inclusivity, each line reflects something deeper than fame — a commitment to creating products that serve real needs.