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Hailey Bieber | Source: Getty Images
Hailey Bieber | Source: Getty Images

Inside Hailey Bieber’s Skincare Routine: What She Swears By

Milla Sigaba
Oct 23, 2025
09:00 P.M.

Hailey Bieber has entered a new era of beauty — effortless, streamlined, and glow-driven. From Rhode favorites to French pharmacy finds, here's exactly what the model and new mom uses to keep her skin fresh, dewy, and low-maintenance.

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With fewer steps, hybrid products, and a glow that speaks for itself, Hailey Bieber proves that less really can be more. In this breakdown, we go inside her exact skincare routine — from her daily mist and must-have Glazing Milk to the SPF she stocks up on in Paris.

Hailey Bieber seen in Tribeca on September 5, 2025, in New York. | Source: Getty Images

Hailey Bieber seen in Tribeca on September 5, 2025, in New York. | Source: Getty Images

Motherhood has ushered in a new chapter for Hailey Bieber —one defined by simplicity and intention. Known for cycling through beauty trends — from the clean girl to the strawberry girl aesthetic — the model and entrepreneur has now embraced a routine that's both minimal and efficient. She revealed:

"I found that since becoming a mom, I'm gravitating towards things that make my routine a lot easier and a lot simpler."

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Her morning ritual is refreshingly pared back. She skips the cleanser, opting instead to rinse her face with water. A quick round of oil pulling, a pass of the tongue scraper, and she's on to skincare.

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"Nighttime is more where I'm slathered and lathered and glazed," Bieber said. "So I can wake up in the morning and not have to do much." At the heart of her routine is hydration — starting with a mist.

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Rhode's Glazing Mist, which she developed herself, is her go-to. "Sometimes, when I'm really busy in the morning, running out the door, rushing up with my son, I will literally just spray my face and I'll walk out the door," she said.

The facial mist also makes a comeback at the end of her routine, when she uses it to rehydrate her skin and add a final glow. Next comes what Bieber calls her hero product — Rhode's Glazing Milk.

Hailey Bieber seen in SoHo on September 6, 2025, in New York. | Source: Getty Images

Hailey Bieber seen in SoHo on September 6, 2025, in New York. | Source: Getty Images

"I use it in the morning, at night, as makeup prep," she explained. "I use it mixed with my foundation to kind of sheer [it] out, give your skin this really beautiful, luminous second skin look. It' just such a staple for me, and I really could not live without it.”

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Sunscreen is non-negotiable. Bieber gravitates toward hydrating, milky formulas, often sourced during her pharmacy raids while traveling in Europe. On a recent trip to Paris, she discovered Isdin's Fusion Water Magic SPF — and quickly became obsessed.

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She even applies the leftover to the backs of her hands to combat sun damage while driving. Her approach to makeup mirrors her skincare philosophy — less is more. She often skips foundation entirely, favoring pinpoint concealing instead.

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Using Make Beauty's Skin Mimetic Concealer under her eyes, around her nose, and on her chin, she then layers Kosas's pink-toned shade Magic for extra brightness. Most days, she applies with her fingers. The stunning brunette added:

"I have yet to find something that I think is a better applicator for makeup than your finger."

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Then, a few key products complete her look. Anastasia Beverly Hills's clear brow gel locks her brows in place, while Rhode's pocket blush brings color to her cheeks. Bieber prefers pinky, neutral tones and often applies the blush directly to her skin using her fingers.

"Everybody has different colors that they gravitate towards and [some] that they don't," she said. "[...] It also just depends on what I'm feeling at the time and depends on my mood."

To finish, Bieber reaches for Tarte's viral freckle stamp to enhance her natural freckles — something she's embraced more over time. "I feel like enhancing your freckles gives like a youthfulness to your skin that I think is really cute," she shared.

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Her last step is Rhode's peptide lip contour, which amplifies her natural lips without the need for liner with the goal of "enhancing the natural lip, giving a little bit more fullness and volume," she explained.

Mascara rarely makes an appearance. Bieber said she simply forgot it so often that she grew to prefer her look without it. Instead, she curls her lashes for a subtle lift, and she's out the door, skin glowing, routine complete.

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